Hersch X is a collaboratively-built custom Tacoma on a mission to raise funds and awareness for clean drinking water initiatives. Brian King of Vox United, experienced in building wells in rural communities across the globe, wanted to rally the vast community of overland and off-roading enthusiasts in support of Vox’s cause, as well as honor his late father, Hersch.
Selman has worked with the King family on several charitable initiatives over the past few years. When Brian approached us to join over 50 individuals and organizations to help bring clean water to communities in need AND work on a sick custom truck, we jumped in wholeheartedly. Collaboration and community rose to the forefront of the identity system while remaining simple and easy for them to integrate as they traveled in remote parts of the world. Hersch X Everyone.
We researched the visual language of the overland and off-roading communities to see how they showed their support for other causes. For the U.S. leg of HerschX’s tour we created patches and badges for people to add to their garages and dashboards, but also found this community thrives on competition. The 4xFor challenge was born. Much like pledging for a runner in a marathon, this campaign asked riders to donate funds or visibility each time they went on a joyride.
In early 2023, the Hersch X will be shipped from the USA to the U.K. where we will begin its dual-continent run. Starting in London, It will travel through Europe, cross the Mediterranean Sea, make it way down the continent of Africa, and finish with a well-building project in Mozambique.
Along this journey, they will be joined by partner brands and enthusiasts who support the mission. It’s going to be quite a ride. Check back soon as we begin documenting the adventure.
Anne Di Lillo