10.24.24
New Partnership with St. John the Divine
The Iconic New York Landmark Sets the Stage for a Bold New Chapter
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We are delighted to announce that the Cathedral Church of St. John the Divine, a New York City icon, has selected us as its creative partner in all design work. This partnership marks a significant new chapter in the historic church’s visual storytelling. Prior to our partnership, the Cathedral collaborated with our friends at Brand Federation to refine its strategic direction and approach to reaching new members.
We learned people were looking for a place for reflection and peace, but that invitation wasn’t reflected in the brand’s current designs.”
Building on the foundation of an incredible 30-year collaboration with Michael Bierut at Pentagram, the Cathedral is excited to take the next step in its brand identity evolution, citing Selman’s expertise in bringing systems and simplicity to brands’ complex visual needs.
The Cathedral presents an inspiring opportunity for our studio at the crossroads of social good and New York City culture. We’re honored to work with such an iconic institution and are eager to create designs that reflect the Cathedral’s immense positive impact on the community.
We needed a partner who understood our legacy and could take us into the future...Selman’s creativity and vision stood out.”
About the Cathedral Church of St. John the Divine
As the largest Gothic Cathedral in the world, founded in 1892, the trustees of the Cathedral Church of Saint John the Divine conceived its mission to be a house of prayer for all people, an instrument of church unity, and a center of intellectual light and leading in the spirit of Jesus Christ. For more information, visit stjohndivine.org.
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