Kenvue is a new consumer health company built on over a century of heritage and propelled forward by science. We helped introduce the company to investors for IPO listing day on the New York Stock Exchange in May 2023. The campaign celebrated their iconic brands like Johnson’s®, Listerine®, Neutrogena®, Tylenol®, and more, which are recommended by healthcare professionals and used by millions of people around the world.
Kenvue is the world’s largest pure-play consumer health company by revenue. Using the new visual identity and brand photography developed by brand consultancy Wolff Olins and photographer Bobby Doherty, we worked with Kenvue’s corporate brand team to help lead the campaign creative.
The campaign aimed to introduce the company by showcasing its many and most iconic products and brands. The job was to succinctly channel the company’s intent purpose, story, and visual identity into a strong first impression to investors. We led the overarching messaging development, design, and animation across out-of-home, online, social, and print media. Consistent messaging, portfolio photography, and dynamic compositions brought the brand to life with care and confidence in diverse contexts.
Kenvue’s initial public offering also launched the brand. As the largest campaign we’ve ever brought to the public, it was an honor to help introduce the Kenvue story to the world in an impactful way. Explore the brands at kenvue.com or in a market near you.
John Paul Chirdon