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From cell phone to silver screen

Client
Disposable Film Festival
Project
Event Branding

Hailed by Moviemaker Magazine as one of “The World’s Coolest Film Festivals”, The Disposable Film Festival is an annual juried international festival of short films made using casual video capture devices like cell phones, point and shoot cameras, webcams, and inexpensive handycams. Commencing in San Francisco, the program travels on to other film festivals worldwide over the course of the year.

Launching the rebrand in 2015
Disposable type system

Partnership

In 2015 we began working with Carlton Evans, executive director and co-founder of the festival, to create an identity that could seamlessly splice into the brand and be recycled for years to come. The mission had long been to conduct screenings, workshops, competitions, panels, parties, and other events, informing and exciting the next generation of filmmakers through the accessibility of alternative production.

Celebrating the films

Process

We wanted the identity to communicate the transient and resourceful nature at its core. Our solution customized a typographic system of letterforms and icons in various states of collapse, uniquely transforming all key messaging into a signature graphic element. Each character was printed, cut, shot, folded, shot, folded, shot, crumpled, shot, etc. You get the idea. The result was a distinctive library of expressive variety; some highly functional trash.

2016 Disposable Glyph Posters

Outcome

Successive years saw the festival’s identity reinspired with each new event. Themes focused on emotional detachment from technology and creativity as a safe harbor in a sea of negativity. Good spirits, voices, and intentions were always lifted and celebrated. Throughout a decade of the festivals life, many minds gained with nothing wasted.

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Glyphs Created
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Festival Collaborations
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Creative Submissions
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Events Worldwide
The evolving festival 2015–2018
Working with Selman Design was an absolute delight. Their amazing creative team listened to our perspective and translated our brand values into a fresh, elegant, and wholly original visual identity.”
Carlton Evans, Founder & Executive Director
Film Is Forever hero trailer
Full slate of trailers
Photoshoot in DUMBO
The Audience Choice Award
Trash in your bag
[CURRENT]/[TOTAL]
Views from the Castro Theater in San Francisco