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Opposing censorship in all its forms

Client
NCAC
Project
Non-profit Branding

The National Coalition Against Censorship is an NGO promoting freedom of thought, inquiry, and expression, formed in 1973 in response to narrowed First Amendment protections and increased prosecutions. Almost 50 years later, through a network of over 50 national nonprofits, they act as first responders, clarifying controversy with open dialogue and activism. We created a new visual identity by channeling the boldness of their mission.

Oskar Eustis at the NCAC 2019 Gala
Video featuring words by Sadie Price-Elliot

Partnership

We met some of the coalitions members as neighbors at our old office, sharing elevator greetings and an appreciation for afternoon playlists at moderate volumes. Our studio became fascinated with the humble fortitude of their work, and through a shared interest in social impact, the opportunity arose to help them rebrand before their annual fundraising benefit.

Spotlight on the MPAA
Spotlight on the MPAA
The case that started it all
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Process

A series of discussions with the directors framed their clarity of mission and historic commitment and precisely focused our job in leading the redesign. Their purpose as we understand it is pure: the opposition of censorship. Controversy is a hotspot revealing the need for dialogue—that justifiably represents the historically marginalized. NCAC facilitates such dialogues at crucial moments. Signal it loud and clear: Anti-censorship. Reveal rather than restrict. Always portray the importance of context.

Pivotal moments in defense of freedom
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Outcome

By reclaiming an icon of suppression, we produced an identity system uniting their programs, resources, and communications to heighten awareness and dialogue. A series of campaign and marketing tools guides a burst of community engagement since the launch at their November 2019 Gala. Comedian and host of the event, Michael Ian Black, gave a special shout-out to the new identity with some apt punk rock references which were well-received by our team.

Concealing
Vs revealing
Uncensored swag
Never forget
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Michael Ian Black, 2019 Gala host
Judy Blume, censored author and ally
Ideas and attribution
Connecting programs to the purpose
Coalition with a mission
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The whole team is so energized by the strength and clarity of the visuals…Thank you, not only for the work but for re-inspiring us!”
Nora Pelazzari NCAC, Director of Communications
Artists and advocacy